Starting a family business is no mean feat. It is all the more pressing when you are building everything from scratch. Not only do you have to balance your family and work life in a manner that gives you peace, but you also need to tend to your new business like it’s another baby that you brought into this world.
Remember your business needs ample attention from you right from the get go if it is to reach the level of success that you aspire for it to achieve.
For that, you need to turn to branding.
Only with the proper image and branding can you ensure that your family business isn’t going to run into the ground – especially mere weeks after it spreads its small wings.
And one of the best ways to establish this branding for a budding family business is through utilizing business stationery such as business cards.
Why Use Business Cards for Your New Venture?
Everyone is aware that conventional tools such as business cards are quite easy to obtain, yet just as profound in their positive effects. That is one of the reasons why they are so widespread in their adoption and usage.
With vendors such as Basic Invite, you can order your business cards with an ease that was never available before.
Through Basic Invite’s online design tool, you can ensure to develop your business cards through a variety of designs. In fact, the vendor allows you to have a choice of over 180 different colors for each element of your card.
Needless to say, this gives you virtually unlimited options to design your family business’ branding image. This is what sets Basic Invite apart from other online business card providers.
And that’s not all, since you could enhance those designs with prime accents such as foil cards. As a design element that adds a touch of elegance to any card, these rose gold, gold and silver accents could elevate your branding to a whole new level.
Basic Invite also allows you to order custom samples, so you could order the designs in one sample card to see how it would actually turn out. This way, you can judge your card by holding it in your hands, and change any design elements that do not work for you.
This also saves you a large amount in costs. You do not have to order a bunch of cards on blind faith only to find out that you could have improved on that one element… and have to go through the whole procedure again.
If you don’t like how the sample has turned out, you can simply discard it and change it again. You could then repeat the sample process until you have reached the perfect card design.
But you are not limited to only create business cards through Basic Invite. You could also have additional business stationery options such as envelopes in over 40 different colors. This way, you could complete your professional image while being right at home.
Another feature that sets Basic Invite apart from other vendors is how it allows you to save your recipients’ mailing addresses through its address capturing service. By sharing one simple link through social media, you could have your potential customers sign up to your mailing lists. From there, you could print their addresses onto the envelopes exactly as they are provided.
If you want to order online business cards with all of these features, then don’t hesitate from reaching out to Basic Invite today.
Since the company is running a 15% off promotion with coupon code: 15FF51, this would be the perfect time to obtain your new business cards. Make sure to get them today!
Email Marketing Laws
With the rise of social media, instant messaging and texting, many pundits are declaring the death of email. However, rumors of the demise of the medium are greatly exaggerated. Email continues to deliver the best return on investment of any advertising strategy.
In fact, for every dollar you spend on email marketing, you can expect to earn an average of $32 in business. However, there are some rules by which you must abide to avoid harassing potential customers, as well as ensuring you stay on the right side of the law.
The CAN-SPAM Act
Also known as the Controlling the Assault of Non-Solicited Pornography and Marketing Act, this 2003 regulation laid down the rules with which commercial email messages must comply to this day.
The act defines any electronic mail message advertising or promoting a commercial product or service—including email messaging promoting content on commercial websites—as a commercial message. Penalties for violations of the act are imposed by the Federal Trade Commission and include fines of up to $16,000 for each instance of a violation. In other words, if 100 emails sent on your behalf are determined to be in violation of some aspect of the regulation, you’ll pay up to $16,000 per message.
The Basic Rules
The primary purpose of the act is to minimize the amount of Spam emails floating around the ‘Net. Another goal is to ensure email users have as much choice as possible when it comes to receiving advertising messages. Whatever your endeavor, whether it’s selling cosmetics from home, marketing furniture or you’re learning how to sell an ebook online with a platform like Shopify, you must:
- Identify Yourself: The “From”, “To” and “Reply To” fields must contain accurate information so recipients know from whom the message originates and to where their response to it will go. Said simply, you must identify your business.
- Provide an Accurate Subject Line: The “Subject” field must contain information describing the nature of the email and it must be pertinent to the message. You can’t promise dancing kittens if the message is really about snaking clogged drains.
- Label the Message an Advertisement: The body of the message must tell recipients they are reading an advertisement. No pretending to be a long lost friend looking to hook them up with an amazing discovery you just found. There is an exception to this rule however. There is no need to make this disclosure if everyone on your mailing list has agreed in writing to accept advertisements from you.
- Stipulate a Physical Address: Even though you’re messaging over the ‘Net, you’re required to provide a standard postal address at which you can receive traditional mail. The address must be valid and it must be a mailbox you check on a regular basis.
- Allow Recipients to Opt-out: Every message must include an unsubscribe link to afford those who receive your messages an easy way to stop your transmissions. This typically takes the form of an “Unsubscribe” link at the bottom of the message. It must be readily discernable and you cannot make users jump through hoops to stop your messages.
- Fulfill Opt-out Requests in a Timely Fashion: Unsubscribe requests must be honored within 10 business days of receipt. This courtesy is to be provided free of charge. You are not allowed to ask for any personal information during this process, nor are you permitted to sell their email address to another company.
- Know What’s Being Done in your Name: In most cases, third party email marketing services are engaged to handle campaigns of this nature. This means you’ll leave compliance with these rules to an outside resource. However, you’re still held responsible for whatever actions they take. Before you turn your campaign over to a contractor, make sure they have a reputation for always operating within the law.
The Bottom Line
The best way to ensure success with an email campaign is to build your mailing list organically. That way, people on the receiving end have already agreed to hear from you and are more likely to respond to your entreaties. Yes, it takes longer to get your marketing effort up and running with this method, but the results are better and you’ll be less likely to irritate people.
Moms and the Side Hustle: Making Extra Money for the Family
Have you heard about mompreneurship? It’s a new trend in the world of entrepreneurship. Momtrepreneurs describes women who start or run their own company while also serving as a full-time parent. There’s no denying that balancing work and family obligations is extremely challenging. Heck, being a full-time mom is a major job all by itself. That said, the rise of technology is providing moms with more opportunities to earn money. Successful momtrepreneur stories are becoming more prevalent. Here are best practices for stay-at-home moms to earn extra money and become momtrepreneurs themselves.
Sell Sell Sell
If you have a knack for arts and crafts, there is a marketplace for you. In fact, you can sell your products on sites like Etsy, Ebay, Amazon Marketplace and Facebook. Think of creating and then selling products that suit the season. For example, summer is fast approaching and people will be outside. Have you ever thought to build your own bike and then sell it? Many people earn money by putting their hybrid bikes for sale. While there may be selling fees on certain sites, the pros heavily outweigh the cons – the cost of supplies are minimal, and you can work on a schedule that is convenient for you.
Share Your Skills
It’s time to take advantage of your talents and passions. Discover what they are and use them to make money. For example, if you are gifted at math, become a math tutor. Job sites frequently have postings for virtual tutors. Tutoring is also effective if you can advertise to fellow parents. You can help their kids and do it from the convenience of your own home. The same can be said for any number of skills. Are you good at piano? Guitar? Saxophone? If so, how about sharing your talents by offering music lessons to kids in the neighborhood or to classmates of your children? What about fashion? You can post tutorials on YouTube or begin a blog. If enough people visit your pages, businesses may advertise with you.
Whatever your side hustle, it’s important to sell yourself. You must have an online presence, as a quality website is essential for almost any type of business. If a person is seeking information, they are probably using the internet to find it. When they look for a service or product you offer, you need to show up in their search results and look professional. A website is often the first impression a company puts forth to potential customers. It’s imperative that first impression is a good one. Make sure your site is mobile-friendly, accurate, visually appealing and informative (location, contact information, hours of operation, etc.). Make sure to have active social media representation as well – this includes pages on Facebook, Instagram, Twitter and LinkedIn.
In addition to an online presence, market yourself with business cards. Your business card is your brand, serving as a showcase for you and your organization. A business card serves as a physical product that can meet real-word, face-to-face needs. It provides customers and contacts with something tangible that can be referenced later when they are thinking about products or services pertinent to your industry. You can get creative (double sided business cards) or stay traditional (classic business cards) but remember to design a piece that is identifiable, visually appealing and professional.
The rise of the internet has made it easier than ever to make money from home. You can earn extra cash by selling products, sharing your skills and marketing yourself. Ladies, it’s time to join the long list of successful momtrepreneurs.
No more wasting time trawling online shops – the online shopping centre is here
Lets face it, our lives are busier now than ever. Work life balance is a constant struggle and when you’re trying to juggle a family, work, keeping fit and healthy, running a household and try to have some semblance of a social life any little thing that gives back some precious time is well worth it.
One thing that seems to be a huge time stealer is shopping. Dragging yourself and the family to the local high street or retail park is time consuming, often stressful and generally not enjoyable. There are definitely better things to be doing.
Of course there is always online shopping. No need to leave the sofa during those precious spare 5 minutes you have after the children have done to bed but before you have to run around preparing for the following day.
After all any retailer worth their salt invests heavily in a decent online presence. The perfect answer. Greater choice, 24/7 access, competitive prices and delivery straight to your door. It is no wonder it is the busy person’s go to for all their household needs.
Yet even that is becoming tiresome. With access to shops from all round the world, the web is now reaching saturation point. Busy shoppers are becoming overwhelmed by the sheer volume and spend hours trawling hundreds of retailers for the right product at the right price.
Step forward the next generation of online shopping – online shopping centres like Buyviu UK have finally opened their digital doors to the British shopper.
Anything you could possibly need, all in one place
Of course the real benefit of online shopping is speed and convenience, any time by any device you happen to have to hand. We want to get what we need quickly and easily so we can get on with whatever the next thing is on our mental to do list.
What we don’t want to be doing is spending hours scrolling and scrolling through hundreds of sites looking for a good price. This is why the online shopping centre is a master stroke. It takes all of that scrolling away doing all the hard work.
It brings together hundreds of retailers and thousands of products in one easy to use site. Imagine going to the biggest shopping centre in the world but without the crowds, the nightmare parking and bored kids.
Buyviu UK does exactly this, bringing together everything from fashion, jewellery and shoes to grocery staples, car parts, home and garden accessories and appliances and sports equipment. It is quite literally a one-stop-shop.
You can find anything you could possibly need for home, family and the odd little treat for yourself. So instead of wasting a whole weekend visiting the garden centre, the pet store, the car garage, the craft shop, numerous clothing stores, the sports store and the home appliance store, you can save yourself hours and not even move from the sofa. Sounds great right?
The range available in this online shopping centre is incredibly wide ranging. Whether it is school supplies for the kids, household appliances, pet accessories and even food. It has everything.
In the fashion section you can find all the top brands in clothing, footwear, jewellery and sports, from Nike and Adidas to Swarovski and Marc Jacobs. And if you are looking for gifts, there is a huge range of toys and baby products or beauty and home products.
So if you find yourself needing a new lawn mower at the same time as a new clarinet – Buyviu have got you covered.
It even sells car parts, sports equipment and arts and crafts. With such a lot of choice, navigating the website needs to be carefully planned. Buyviu make this easy, organising categories by brand or type, with the ability to search and filter by size, price, colour, merchant and material across all products. No matter what you need Buyviu will find it for you and get you to that shop to make your purchase.
Top brands right at your fingertips
The great thing about an online shopping centre is the easy access to all the top brands you know and love. Brands like ASOS, Dolce & Gabbana, Adidas, Nike, Zanussi, Bosch and other well known household names is second to none.
The baby range is particularly good with brands like Baby Bjorn and Bugaboo easily accessible. The site covers everything from potties, to prams and car seats and of course clothes for children of all ages for when they inevitably grow out of absolutely everything in record time.
Within a couple of clicks you have access to hundreds of retailers. There is just no need to spend hours on the internet going for site to site when it is all in one place for you already.
To make it even better, there is also an easy to access outlet section, all year round. The site pulls in discounted products across all the ranges and retailers and puts them in one easy to search location.
No more waiting for seasonal sales, or a long drive to the nearest outlet village for bargain hunting. Shoppers can do it all from the comfort of their sofa.
Discounts on well known brands are incredibly tempting, in places as much as 70% off, with a much greater choice. It is no wonder that shoppers prefer to spend their hard earned cash online, and the great filtering and search speeds the whole process up considerably.
Take back your free time and go and enjoy yourself
So with all those household needs met, and money saved from super bargains, all you need to do know is decide what to do with your spare time instead. Now you can avoid the weekend shopping chaos why not do something more fun for all the family? Nothing is more important and why not make the most of it.
We finally have a new way to surf the net for purchases. The online shopping centre is the way forward for busy people everywhere.