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S.M.A.R.T. Goals for Working Moms



S.M.A.R.T. Goals for Working Moms
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In March 2014, I introduced S.M.A.R.T. goals to the blog, citing both personal and professional dreams for the year, and wouldn’t you know, 2014 took off with a mind of its own and my goals (and a good portion of my life!) went to the wayside or catapulted me to new and challenging terrain that I hadn’t in the least bit expected.

Now that 2014 is behind me (praise Jesus!), I’m refocusing my energies and recharging my passions for what I am hopeful will be a fabulous 2015. S.M.A.R.T. goals can be applied to just about anything and anyone, but today I’m going to dig into S.M.A.R.T. goals for working moms. Given the many hats we wear, any opportunity to clearly direct our intentions personally, professionally and for our families is an opportunity to bring order, peace and insight to the chaos of daily life.

S.M.A.R.T. Goals for Working Moms

Let’s remind ourselves what a S.M.A.R.T. goal is:






Here are some examples of personal S.M.A.R.T. goals for working moms:

– I will go to the gym for 30 minutes three times a week.

– I will set aside 15 minutes each morning to read my devotional.

– I will schedule 1 ladies night out each month.

Here are some examples of professional S.M.A.R.T. goals for working moms:

– I will commit to responding to incoming emails within 24 hours.

– I will bring 5 new clients into my business each month.

– I will sponsor 1 charity event each quarter.

Here are some examples of family S.M.A.R.T. goals for working moms:

– I will put my phone on vibrate and up in my office from 5PM – 8PM each day.

– We will eat dinner as a family 4 nights a week.

– I will be home between 5:30PM-6:00PM every evening.

S.M.A.R.T. Goals for Working Moms

What is the relevance of these types of goals in your life?

For the personal goals, you’re committing to better time-management that will result in improved self-care. You are diligently scheduling time for yourself instead of leaving it to last minute adventures or a more general “I need to take more time for me in 2015.”

For the professional goals, you’re committing to quality and consistent engagement in your market, bringing in new business with specific efforts to improve service quality, become more involved in your community, and seek new opportunities. You’ve detailed a clear direction for your business instead of “I plan to increase my income in 2015.” How?

For the family goals, instead of telling your children “I promise to spend more time with you in 2015,” you are showing them exactly what you plan to do to carve out more quality time with the important people in your life. A good point here is the relevancy and attainability of these goals. It would be delightful to have dinner together as a family every night, but reality dictates that someone may have practice, a business dinner, something…at least some of the time. Instead of setting a goal destined for failure and frustration, set a reasonable goal that you can achieve. “I might not be able to do family dinner 7 nights a week, but I can commit to 4 nights a week.”

What are you hoping for this New Year? Where can you improve your life as a working mom? Take some time to jot down 5 S.M.A.R.T. goals for 2015. Put them somewhere you can see them daily and immediately work to actualize them. Share them with a family member or business partner so that they can hold you accountable. Here are a few S.M.A.R.T. goals I’m setting for myself in 2015:

– I commit to reading 2 books to my children every night before bed.

– I will aim to secure 3 full-service social media design clients for The Hampton Roads Creative this year.

– I commit to getting a babysitter one day a month just because I need me time. This time will be reserved for social time. No work!

Modern Femme Photography commits to donating 1 session each quarter to a woman in need of some pampering and self-assurance.

The Studio Hampton Roads will introduce 1 new potential studio use to the community each month.

My long-term S.M.A.R.T. goal that is the motivation for everything I do as a working mom? I will be the mother who meets her kids as they get off of the bus every day after school. The boys will go to school in two years, so I have that time to work harder and stronger to achieve that important life goal. What is your life goal?


This is my year!

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  1. Corina Ramos

    January 5, 2015 at 3:17 pm

    Hi Katy,

    I found your post on the Mommy Monday link up. Nice to meet you!

    Thanks for sharing these tips. I’ve made similar goals like this. The only thing is I like to keep a smaller list. I’ve tried a long list of things to achieve but felt bad after I didn’t reach them.

    So, I break it down to quarterly goals and it’s worked out for me. I’m challenging myself this year so who knows how it’ll go a couple months from now :).

    Thanks for sharing! Here’s to a great 2015!

    • Katy Blevins

      January 7, 2015 at 9:10 pm

      Absolutely. I think a smaller list is smart and realistic! I like to review/adjust my goals at the end of each quarter so that I have a smaller window to review on a regular basis. Things change so quickly!

  2. Jane(Limeade Gal)

    January 5, 2015 at 7:49 pm

    Hi Katy!
    Thank you so much for this! I am determined to get order in my life this year ( I guess that is my long term goal). I am not familiar with S.M.A.R.T. Goals, I like this process! I am currently working on my goals, this process makes it much simpler.
    Happy New Year & thank you for all you do to help us working moms.

    • Katy Blevins

      January 7, 2015 at 9:09 pm

      I’m so glad they are helping you Jane!! Happy New Year and cheers to what I am sure will be a fabulous year for you! Keep me updated as to your progress with your S.M.A.R.T. goals!

  3. Echo

    January 6, 2015 at 10:57 am

    These are awesome goals, Katy! You are going to kick butt this year!

    • Katy Blevins

      January 7, 2015 at 9:06 pm

      Thanks Echo!!!!!! I really truly go confidently praying that 2015 is the year that everything comes to fruition and I leap into this new normal. I can’t wait to see what the year holds!

  4. Amber

    January 6, 2015 at 12:09 pm

    Love the process Katy! I definitely need to finish getting my goals for 2015 together so that I can get started 🙂 So many ideas, so little time lol.

    • Katy Blevins

      January 7, 2015 at 9:05 pm

      SERIOUSLY. It’s hard to get so excited about new ideas and then feel like my brain moves faster than my body (or the hours in the day for that matter).

  5. Brandi @

    January 7, 2015 at 9:31 pm

    I love S.M.A.R.T. goals. Thanks for sharing yours. I wish you much success in them. I have pinned to the Bloggers Brags Pinterest Board. I hope to see you at the link up next week.

  6. Nikki @ Growing Up Mom

    January 16, 2015 at 9:23 pm

    I really loved your post, as a full time working mom to two girls time really is everything. Especially since my husband doesn’t get home until after 8pm most nights. The idea of the SMART goals really struck a chord with me, and reading through your post, it helped to see “I will commit” and “I will” instead of just “I want to”, it shows a lot more commitment and brings it home more. I need to keep this in mind throughout the year as things come up. I also like how these are hard and fast goals, not just dreams that you wish one day to come true, but true steps which are what goals really should be. Thank you for posting this, and for inspiring me to set “goals” and not just resolutions this year!

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Organizational Tips

How You Can Use Scrum to Get Organized



How You Can Use Scrum to Get Organized
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I know what you’re thinking. What the heck is Scrum? Stick with me here – I promise it will be worth it. Scrum is a management and control process that software developers use to break complex projects into incremental pieces, driving focus and productivity with more effective, higher quality results. I came across it in the corporate world and quite frankly, didn’t give it much thought. Since Scrum was designed for software developers, which I most certainly am not, I figured it didn’t apply to me.

How You Can Use Scrum to Get Organized

Then Somer and I ran into a problem with our brand management. As you know, we have The Studio Hampton Roads, Modern Femme Movement and the Hampton Roads Creative (plus this blog!). Sometimes our to do list is so long, it can feel incredibly overwhelming and even harder to prioritize. We do our best to Think Big, Focus Small, but sometimes the sheer volume of work has us wide-eyed and frozen.Check List

It occurred to me that we needed some process management. Something definitive that detailed our workflow and developed our priorities and set our intentions. Something like…Scrum. Scrum works with these ideas, called sprints, where you focus the team’s energy on selected projects and selected projects ONLY. That’s the key. Software developers have to get to the end goal, but all of the code necessary to reach the end goal can leave developers overwhelmed, and hopping from one project to the next and back again, producing stress and lower quality work.

Once a sprint has been defined, the team must stay on the specified work for the duration of the sprint. They cannot be pulled to other projects, redirected or given more work. They are “in sprint” and any additional projects or adjustments are to be assigned to future sprints.

BINGO. Well, I guess SCRUM is better here.

We reviewed our projects lists for each brand and broke them up into sprints. Once we assigned the sprints, we were off and running. While we were in one sprint, we were 100% focused on the work assigned to that particular sprint. We couldn’t veer off course, swap to another brand, or take on new work. Before we knew it, more was being accomplished with less stress and less mistakes.

calendarFor the software development world, sprints are usually two weeks in length due to the complexity of their work. For us, a week long sprint worked best. In a pinch, we’d break into three day sprints. You can choose what length of time works best for you. The important piece is to stay focused on what is in the sprint and embrace the peace of mind that comes with knowing other work that must (and will) be accomplished is assigned to future sprint.

This can apply to small business, blogging, school work, just about anything! Focus your energy, organize your workload, and accomplish a larger volume of higher quality work. Don’t get lost in the busy of bouncing back and forth between everything you have to get done, accomplishing nothing well or maybe not even at all. Scrum can be your key to focused professional energy and long-term small business (or life!) success.

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Blogging Resources

Social Media Scheduling 101: The Basics



Social Media Scheduling | The Very Basics
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Why is social media scheduling important? 

Today’s culture, both personally and professionally, is driven by real time transparency. There are any of a million ways that we can interact with the world and share our life journeys, which has been the doorway to maintaining friendships, keeping family from afar close and celebrating life with like-minded individuals. But on the other hand, every time that phone blips that a new message has popped up, we’re driven by madness to look. It’s exhausting!!!! And ultimately incredibly time consuming. As a small business owner, the drive to build a following can be intoxicating and the pressure to be available to your clients 24/7 is crippling. How do you actually “do” your business if you’re always distracted by social media? Social media scheduling is the very best way to continue to curate and share content with your audience, while allowing yourself to focus on higher priorities in your personal and professional life.

If I schedule social media am I lying to my followers by “pretending” to be online when I’m not?

Any way that you can automate your workflow to save time and develop a routine, you are being true to yourself, your clients and most importantly, your family. The key is to appear to be accessible during high traffic times, but not actually be sitting there glued to your phone or computer hanging on every word uttered to the social media gods. Social media scheduling allows us to cater to multiple audiences at their individual peek times, gives us the opportunity to stay active and engaged while on the go and makes sure we have time to focus on what really counts.

Social Media Scheduling | The Very Basics

Where do I start?

I have two go-to programs that can work for even the most basic new learners (and have lots of advanced features for those in the know). And bonus…they’re FREE! What we’re moving towards is organized strategy. Social media scheduling allows you to develop a marketing strategy for your business and then execute it. You simple couldn’t do that properly on the fly and would get lost in the weeds. These next two tools can help put you on the path to a social media presence that translates to growth and long-term sustainability.

If you’re just digging into the social media behemoth, let’s put a simple tool to work for you while you get your bearings. Similar to how Instagram can cross post to Twitter and Facebook, Friends + Me can take your Google Plus posts and push them to several other platforms. I personally post to Google + and it carries over to Facebook, Twitter and LinkedIn. One action = 4 social media networks.

I’ll admit, this tool can be visually tricky and take a little getting used to if you’re heavy handed with links and tags. Once you get comfortable with how your posts will appear in the different feeds, you’ll tailor your original content to work across the board. It’s a fantastic way to save time by not having to manually cross-pollinate your content to each and every platform individually. It’s a great way for new learners to “phone it in” while you up your social media knowledge and a stellar way for a seasoned social media vet to knock out a task list for simple content shares.


Hootsuite is the other tool I rely heavily on. In short, it’s a one-stop shop for me to manage all of my profiles on the various platforms that I use. In its most basic form, I schedule all Twitter activity (content sharing) in here or via their Hootlet (content curating).  I can tell you it’s really the Hootlet that is life changing. This little plugin is ridiculously awesome. It allows me to wrap up items of interest in a nice little box with a beautiful little bow instantly and schedule directly from my point of interest. I can open it up from any source and schedule a tweet/share from any of my accounts instantaneously without having to copy/paste links or images into Hootsuite itself. That save of a few clicks is amazing!!!


Here’s a snap shot of my actual Hootsuite dashboard (Don’t freak out! I have a million accounts!):
I am able to jump in between accounts and platforms with the click of a tab, and I can schedule posts from the top bar to any of my accounts with just a few clicks. Admittedly, I pay for the Pro version because I work the account with my business partner and I am in love with the bulk tweet upload feature (I can schedule 350 tweets at once just by uploading a simple Excel file!). Instead of having 15 different internet tabs open for each of my feeds and profiles, I can have one program open that allows me to move among them without having to constantly sign in and out depending on which profile I want to use. Again, the goal is to save time by reducing clicks and hops all over the internet and to streamline your visibility to the information that matters most to you. Here are the profiles my business partner and I manage either completely or to some degree on Hootsuite:


– Twitter (8 different profiles)
– Google Plus (2 business profiles)
– Facebook (4 business pages and 1 personal profile)
– Facebook groups (2 community groups)
– Instagram (3 profiles)
– Stumble Upon (1 profile)
– LinkedIn (1 profile)


Can you imagine if I had to sign in and out of each of these accounts at various parts of my day in order to engage on all platforms?


So. How does this ultimately save time? Have I just traded time spent manually posting for time spent scheduling automation? The key here is to carve out time and stick to it. Don’t be scheduling all day! It defeats the purpose. Here are some quick rules to keep in mind:

  • Set a specific day each week (or even an hour each morning/night if that’s better for you) that is devoted to scheduling the next weeks’/days’ tweets/posts/etc. Make that a calendar time in your routine. Stick to it! I do all of my scheduling first thing in the morning. That way my social media profiles are working in the background while I am completing my normal business day and any activity can just be responsive.
  • Commit to a time each evening that the phone/computer gets put away. For example, clients at The Studio now know that our business booking hours are Monday – Friday from 8AM – 5PM. If they email us during that time, they expect a response. But if they email outside of that time, they know they’ll hear from us during the next business day. We’ve educated them and we’re training ourselves. Now, when that email dings with a new inquiry, I don’t look at it if it’s after hours. They know, and I know it will be there tomorrow.
  • Give yourself a break! Cut yourself some slack! It’s ok to take a break from time to time on social media. It’s ok to not post every meal, every night out, every stylish outfit. Let go of the pressure to perform. Focus on enjoying the interactions with people and sharing your heart. You’ll find it not only comes more naturally, but more purposefully. Be IN your life. 

Pin this to your Small Business Tips & Tricks Board or your Blogging Resources Board! Don’t have one? Follow me!

Did you like this post? Check out How to Create Hyper-Linked Email Signatures in Gmail!



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Organizational Tips

How to Store and Prepare Your Used Items for Resale



Store and Prepare Your Used Items for Resale | Chaos & Kiddos: Mommy's Survival Guide
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Using Your Resources: How to Resell Your Used Items and Buy Second Hand was the first post in this “series,” and hopefully, by now you’ve had an opportunity to read through that and determine where you want to attempt to sell your used items.

The next logical step is how in the world to keep yourself organized so that you have a steady flow of items ready for sale and can keep product “moving through the pipeline” without sucking hours from your already jam-packed schedule. The key here is ambitious preparation and forethought. A little “do it now!” vs. a “I’ll do it later!” can make staying organized a breeze.

How to Store and Prepare Your Used Items for Resale - Infographic - Tips and Tricks for Consignment and Online Sales

Here are some things that I do to stay organized with my sale items. Note: These particular steps make the most sense for consignment sales, yard sales and/or mommy swaps. Consignment stores are a bit different, but you can glean some useful tips for how to store for those too!

1. NEARBY STORAGE: I have available storage bins at the ready for new additions that no longer fit the boys in their bedroom. The most recent size(s) or season are stored under their train table so that if they try something on and it doesn’t fit, it immediately goes into the boxes. This keeps our drawers full of clothes that fit and prevents me from having to do massive sorts constantly. I try not to mix sizes and keep like items together, especially pajama sets or coordinating sets, so no hunting for missing pieces later and I know with a glance what size/season is in each box.

How to Store and Prepare Your Used Items for Resale - Storage Containers

2. BE THE OVERACHIEVER: Yup, I am that person that starts prepping for the next consignment sale the day after the most recent consignment sale is over. As soon as the hosting group’s ticketing system is cleared out and released for the next event, I start entering my items for the next sale. I print and apply tags and even hang items on hangers if required. If things need to be zip-tied or put in plastic bags and taped closed, I do it right when I am moving items from the nearby storage in #1 to the long-term storage I’m going to describe here shortly. By the time those items hit the long-term storage bin, they are prepped and ready for sale and I don’t need to see them again until I drop them off to be sold. Similar can be done for yard sales too. As you are going through items to sell, stick a price tag on them and box them up. When your next yard sale comes around, you get out the box and you’re good to go! This prevents the brutal all-nighters trying to price items or get them entered into a consignment system before the deadline. (BONUS TIP: If you are selling items online, a great time saver is to list all of your available items on a spreadsheet with their price tag and where you posted them so that you can track what is sold and what is still available. This also helps you compare which online sources are producing the best results for you!)

How to Store and Prepare Your Used Items for Resale - Organize by Size and Season

3. LONG-TERM STORAGE: I have a gigantic bin in my garage that stores all of my “ready to sell” items. It’s easily moved from the garage to the car (by the husband) and easily stored out of the way until the next event. Anything that is in that bin has been itemized, tagged, priced, etc. etc. and is literally ready to come out of the box and onto the sales floor, wherever and whatever that may be. In that box I keep everything I need to get items sale ready. I have safety pins, ticket paper, plastic bags, zip ties and hangers (which you can get free usually at your local dry cleaners or keep an eye out for the super cheap ones when they go on sale!), pens and markers. And tape! I don’t have to hunt for anything. Super efficient and super fast. A great tip for those items getting shipped would be to have packing envelopes in there too! If I have items in there that cross seasons (this can be tricky with consignments sales), I keep the furthest away season on the bottom and layer a trash bag on top to separate from the next upcoming sale items. That way I know when I deliver my items, I empty the bin until I hit the trash bag and the know those items underneath are for the next, next sale. (See!! Crazy overachiever!)

How to Store and Prepare Your Used Items for Resale - Long Term Storage

4. CAR QUICK STORAGE: If I’ve posted an item online that I am sure is going to sell quickly locally, I pop it in my car so I have it with me in case someone contacts me to buy while I’m at work. That gives me the instant opportunity to meet at a public place during my lunch hour or right after I finish up for the day, rather than having to schedule a time/location later in the week. Get it gone!

How to Store and Prepare Your Used Items for Resale - Children can help with boxes


Quick Reminders! Get Your Items Sold
1. Neat and clean (safety pin matching items or sets together).
2. Price fairly! Rule of thumb is usually 50% of what you paid and then down from there depending on use and quality. Potentially up from there if it’s a large popular item, but be nice!
3. Quality images. Poor pictures discourage buyers. Quality pictures project quality products!
Be careful with laying out items on tables. Hung items typically sell better.
Plus, messy tables = annoyed buyers and buried inventory.
How to Store and Prepare Your Used Items for Resale - Hang Items Instead of Putting Them on a Table
Do you have any tips for staying organized with resale items? Anything that has worked awesome for you?
Feel free to share!

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