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My Dream Job as CEO of a Porn Company

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Bella French of ManyVids

If you would have told me five years ago that I was going to build a successful porn company, chances are I’d say you’re crazy (or probably call you something worse). But here I am, CEO and co-founder of ManyVids, and I could not be prouder or more professionally challenged. This is my dream job, and I wouldn’t change it for the world.

So how does a girl like me wind up in a place like this? It’s been a wild ride. Starting my own business was always in the cards, from setting up a lemonade stand as a child, to studying business in University. Everything seemed to be going according to plan as I was busy running my own clothing store, but when a flood destroyed my inventory and wiped me out financially, that’s when things went from bad to weird. Desperate for cash, a friend of mine suggested I could make some quick money as a cam girl. I had never heard the term before, so as soon as he explained that “camming” involved stripping or performing simulated sexual acts in front of a camera, I let him know exactly what I thought of his not-so modest proposal. There is no way I would EVER do something like that! But two weeks later, amid growing debt and no light at the end of the proverbial tunnel, there I was, adjusting the lighting, fixing my hair and setting up for my first cam show.

 

I soon put everything I had into being the best cam girl there was. I researched it day and night, worked on my wardrobe, my technique and building a loyal audience. Spending this time inside an industry that is pretty much in the unknown to most people, I was shocked to discover a world I had never given much thought to. The people who work in the adult entertainment business, from the men and women creating amateur cam videos to porn stars in adult films, they were all lovely, gentle, and clever human beings who deserved to be treated with respect and have greater control over what they do. Porn is a multi-billion-dollar industry and from what I can tell, these “porn stars” weren’t making their fair share of the profits.

So, I put on my entrepreneurial hat once again and decided to step away from in front of the camera to build a website that was an e-commerce platform for these sex workers that would make each one of them entrepreneurs as well. They would have their own marketplace, where they set up what they’d like to sell, setting the price, producing and promoting their content on their terms, and they would have full copyright ownership of their work, a huge deal in an industry full of pirated content. Plus, we would promote sex-positivity and raise awareness about the issue of abuse among sex workers. And so ManyVids was born. In the beginning it was just the three of us, Sed, my friend and now boyfriend who had originally introduced the idea of camming, along with our friend Gino. Together we worked in a basement apartment, the guys worked on the coding and the back end for the website and I came up with the marketing plans to launch our product and managed all the financial aspects of running the business.

After 3 months of intense work, things started to take off and it kept growing faster and faster.  As the company grew, success came with a whole slew of different problems: basically, how do we keep up? There were cash flow problems, lack of resources, lack of experience, lack of time and lack of space. We converted our apartment into our official ManyVids Office. We kept one room to sleep in and transformed the rest of space for working. At that time, every decision we took was a huge risk. Because of the lack of funds, one wrong move and everything, the business, our dreams would be over. We hired our first team members without having the proper funds. We believe it was the right decision and it was. We moved the MV Offices from the basement apartment into a much bigger, much nicer office space, moving a few times as the team grew, to our current 16 000 square feet office in Montreal, Quebec.

Today, almost 4 years after the initial launch of ManyVids.com, the MV Team is composed of over 100 dedicated team members that believe in our vision and mission and wish to help adult content creators from all over the world become successful independent entrepreneurs.

 

At ManyVids, we have the utmost respect for all our strong and courageous MV Stars. There are over 17,200 performers on our site and the most important thing that we want to get across to them is this:

“You are not alone! You are important and you can and will accomplish amazing things in this world”.

I am incredibly proud of everything we’ve accomplished and it’s just the beginning. There is an incredible amount of work ahead of us that to help change perceptions and conditions for these people who give so much of themselves. I truly believe that it’s possible to have a profitable business that considers caring and helping a top priority that influences everything we do. What could be better than that?

Bella French is CEO and co-founder of ManyVids, the world’s fastest growing adult clip site. She launched the platform in 2014 and brought with it her vision to revolutionize the adult industry by offering a safe haven that promotes sex positivity and the fair treatment of adult entertainers. A self-proclaimed serial entrepreneur, ManyVids is her third business venture. She has focused her energy, passion and expertise into establishing the ManyVids marketplace platform, empowering content creators to become successful independent entrepreneurs in their own right. Bella studied Marketing and Logistics at business school HEC Montreal and lives in Montreal, Quebec, Canada. Bella French also served as ManyVids CFO from 2014 until 2017.

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Business

How to Simplify Your Marketing Strategy 

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The term ‘marketing’ encompasses a huge range of different techniques, and it can be overwhelming to consider the number of options you have as a new business owner when it comes to creating your marketing strategy. Bearing in mind that you will have limited time, staff, and capital in the early days of your business, it’s best to concentrate on simplifying your approach as much as possible. The best was to do this is by focusing on digital automatic marketing, and here’s why. 

Syncing

Luckily there is a lot of software designed to help people carry out digital marketing activities. It helps you to keep on track when it comes to following your marketing plan, and centralises all the information you could need to carry out the various aspects of it. Furthermore, thanks to services like Piesync, you can now sync your marketing app to your email account, for example creating a HubSpot Outlook connection

When it comes to marketing, your contact list is a crucial source of potential income, so you need to make the most of it. Syncing these apps helps you to save a lot of time as you will no longer need to manually input your contacts, you can even filter the kind of contacts you sync. Updates you make to contact details will be updated on all apps too, and it’s a great tool when it comes to automatic marketing.

Automatic Marketing

Automatic marketing is the key to spending less time drumming up business and more time running it. It uses intelligent technology to source potentially lucrative information from the communications you have with your contacts, and uses it to create marketing materials, which it then sends out to the relevant audience in bulk. 

This means that you can have a constant, steady stream of marketing activities being actioned while you focus on the other aspects of your business.

Remote Access

You can now download marketing apps to your phone and other remote devices, which allows you to access the software you need in order to carry out various marketing activities such as outreach and engagement response, wherever you are. This helps you to be more flexible when it comes to your working schedule. 

If you’re just starting out as a business owner, you will no doubt be pulled in lots of different directions while you still have minimal staff numbers, so being able to set up automatic marketing, respond to engagement, and take action on the go is a life saver. 

Marketing is an essential part of any business; it creates customers and helps you to build up a reputation, but it is also expensive and time consuming. Simplifying your marketing routine helps you to save time and money, which is especially important if you’re just starting out, or if you have a large company with a significantly large marketing plan. Using marketing apps, and syncing them with your contacts in order to enable automatic marketing is a great method of streamlining your marketing operations. For more business advice such as how to start a business from scratch, check out chaosandkiddos.com.

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Business

Email Marketing Laws

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With the rise of social media, instant messaging and texting, many pundits are declaring the death of email. However, rumors of the demise of the medium are greatly exaggerated. Email continues to deliver the best return on investment of any advertising strategy.

In fact, for every dollar you spend on email marketing, you can expect to earn an average of $32 in business. However, there are some rules by which you must abide to avoid harassing potential customers, as well as ensuring you stay on the right side of the law.

The CAN-SPAM Act

Also known as the Controlling the Assault of Non-Solicited Pornography and Marketing Act, this 2003 regulation laid down the rules with which commercial email messages must comply to this day.

The act defines any electronic mail message advertising or promoting a commercial product or service—including email messaging promoting content on commercial websites—as a commercial message. Penalties for violations of the act are imposed by the Federal Trade Commission and include fines of up to $16,000 for each instance of a violation. In other words, if 100 emails sent on your behalf are determined to be in violation of some aspect of the regulation, you’ll pay up to $16,000 per message.

The Basic Rules

The primary purpose of the act is to minimize the amount of Spam emails floating around the ‘Net. Another goal is to ensure email users have as much choice as possible when it comes to receiving advertising messages. Whatever your endeavor, whether it’s selling cosmetics from home, marketing furniture or you’re learning how to sell an ebook online with a platform like Shopify, you must:

  1. Identify Yourself: TheFrom”, “To” and “Reply To” fields must contain accurate information so recipients know from whom the message originates and to where their response to it will go. Said simply, you must identify your business.
  2. Provide an Accurate Subject Line: The “Subject” field must contain information describing the nature of the email and it must be pertinent to the message. You can’t promise dancing kittens if the message is really about snaking clogged drains.
  3. Label the Message an Advertisement: The body of the message must tell recipients they are reading an advertisement. No pretending to be a long lost friend looking to hook them up with an amazing discovery you just found. There is an exception to this rule however. There is no need to make this disclosure if everyone on your mailing list has agreed in writing to accept advertisements from you.
  4. Stipulate a Physical Address: Even though you’re messaging over the ‘Net, you’re required to provide a standard postal address at which you can receive traditional mail. The address must be valid and it must be a mailbox you check on a regular basis.
  5. Allow Recipients to Opt-out: Every message must include an unsubscribe link to afford those who receive your messages an easy way to stop your transmissions. This typically takes the form of an “Unsubscribe” link at the bottom of the message. It must be readily discernable and you cannot make users jump through hoops to stop your messages.
  6. Fulfill Opt-out Requests in a Timely Fashion: Unsubscribe requests must be honored within 10 business days of receipt. This courtesy is to be provided free of charge. You are not allowed to ask for any personal information during this process, nor are you permitted to sell their email address to another company.
  7. Know What’s Being Done in your Name: In most cases, third party email marketing services are engaged to handle campaigns of this nature. This means you’ll leave compliance with these rules to an outside resource. However, you’re still held responsible for whatever actions they take. Before you turn your campaign over to a contractor, make sure they have a reputation for always operating within the law.

The Bottom Line

The best way to ensure success with an email campaign is to build your mailing list organically. That way, people on the receiving end have already agreed to hear from you and are more likely to respond to your entreaties. Yes, it takes longer to get your marketing effort up and running with this method, but the results are better and you’ll be less likely to irritate people.

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Business

Starting a Family Business? Here’s Why Business Cards are Important

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Starting a family business is no mean feat. It is all the more pressing when you are building everything from scratch. Not only do you have to balance your family and work life in a manner that gives you peace, but you also need to tend to your new business like it’s another baby that you brought into this world.

Remember your business needs ample attention from you right from the get go if it is to reach the level of success that you aspire for it to achieve.

For that, you need to turn to branding.

Only with the proper image and branding can you ensure that your family business isn’t going to run into the ground – especially mere weeks after it spreads its small wings.

And one of the best ways to establish this branding for a budding family business is through utilizing business stationery such as business cards.

Why Use Business Cards for Your New Venture?

Everyone is aware that conventional tools such as business cards are quite easy to obtain, yet just as profound in their positive effects. That is one of the reasons why they are so widespread in their adoption and usage.

With vendors such as Basic Invite, you can order your business cards with an ease that was never available before.

Through Basic Invite’s online design tool, you can ensure to develop your business cards through a variety of designs. In fact, the vendor allows you to have a choice of over 180 different colors for each element of your card.

Needless to say, this gives you virtually unlimited options to design your family business’ branding image. This is what sets Basic Invite apart from other online business card providers.

And that’s not all, since you could enhance those designs with prime accents such as foil cards. As a design element that adds a touch of elegance to any card, these rose gold, gold and silver accents could elevate your branding to a whole new level.

Basic Invite also allows you to order custom samples, so you could order the designs in one sample card to see how it would actually turn out. This way, you can judge your card by holding it in your hands, and change any design elements that do not work for you.

This also saves you a large amount in costs. You do not have to order a bunch of cards on blind faith only to find out that you could have improved on that one element… and have to go through the whole procedure again.

If you don’t like how the sample has turned out, you can simply discard it and change it again. You could then repeat the sample process until you have reached the perfect card design.

But you are not limited to only create business cards through Basic Invite. You could also have additional business stationery options such as envelopes in over 40 different colors. This way, you could complete your professional image while being right at home.

Another feature that sets Basic Invite apart from other vendors is how it allows you to save your recipients’ mailing addresses through its address capturing service. By sharing one simple link through social media, you could have your potential customers sign up to your mailing lists. From there, you could print their addresses onto the envelopes exactly as they are provided.

If you want to order online business cards with all of these features, then don’t hesitate from reaching out to Basic Invite today.

Since the company is running a 15% off promotion with coupon code: 15FF51, this would be the perfect time to obtain your new business cards. Make sure to get them today!

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