The term ‘marketing’ encompasses a huge range of different techniques, and it can be overwhelming to consider the number of options you have as a new business owner when it comes to creating your marketing strategy. Bearing in mind that you will have limited time, staff, and capital in the early days of your business, it’s best to concentrate on simplifying your approach as much as possible. The best was to do this is by focusing on digital automatic marketing, and here’s why.
Luckily there is a lot of software designed to help people carry out digital marketing activities. It helps you to keep on track when it comes to following your marketing plan, and centralises all the information you could need to carry out the various aspects of it. Furthermore, thanks to services like Piesync, you can now sync your marketing app to your email account, for example creating a HubSpot Outlook connection.
When it comes to marketing, your contact list is a crucial source of potential income, so you need to make the most of it. Syncing these apps helps you to save a lot of time as you will no longer need to manually input your contacts, you can even filter the kind of contacts you sync. Updates you make to contact details will be updated on all apps too, and it’s a great tool when it comes to automatic marketing.
Automatic marketing is the key to spending less time drumming up business and more time running it. It uses intelligent technology to source potentially lucrative information from the communications you have with your contacts, and uses it to create marketing materials, which it then sends out to the relevant audience in bulk.
This means that you can have a constant, steady stream of marketing activities being actioned while you focus on the other aspects of your business.
You can now download marketing apps to your phone and other remote devices, which allows you to access the software you need in order to carry out various marketing activities such as outreach and engagement response, wherever you are. This helps you to be more flexible when it comes to your working schedule.
If you’re just starting out as a business owner, you will no doubt be pulled in lots of different directions while you still have minimal staff numbers, so being able to set up automatic marketing, respond to engagement, and take action on the go is a life saver.
Marketing is an essential part of any business; it creates customers and helps you to build up a reputation, but it is also expensive and time consuming. Simplifying your marketing routine helps you to save time and money, which is especially important if you’re just starting out, or if you have a large company with a significantly large marketing plan. Using marketing apps, and syncing them with your contacts in order to enable automatic marketing is a great method of streamlining your marketing operations. For more business advice such as how to start a business from scratch, check out chaosandkiddos.com.
Email Marketing Laws
With the rise of social media, instant messaging and texting, many pundits are declaring the death of email. However, rumors of the demise of the medium are greatly exaggerated. Email continues to deliver the best return on investment of any advertising strategy.
In fact, for every dollar you spend on email marketing, you can expect to earn an average of $32 in business. However, there are some rules by which you must abide to avoid harassing potential customers, as well as ensuring you stay on the right side of the law.
The CAN-SPAM Act
Also known as the Controlling the Assault of Non-Solicited Pornography and Marketing Act, this 2003 regulation laid down the rules with which commercial email messages must comply to this day.
The act defines any electronic mail message advertising or promoting a commercial product or service—including email messaging promoting content on commercial websites—as a commercial message. Penalties for violations of the act are imposed by the Federal Trade Commission and include fines of up to $16,000 for each instance of a violation. In other words, if 100 emails sent on your behalf are determined to be in violation of some aspect of the regulation, you’ll pay up to $16,000 per message.
The Basic Rules
The primary purpose of the act is to minimize the amount of Spam emails floating around the ‘Net. Another goal is to ensure email users have as much choice as possible when it comes to receiving advertising messages. Whatever your endeavor, whether it’s selling cosmetics from home, marketing furniture or you’re learning how to sell an ebook online with a platform like Shopify, you must:
- Identify Yourself: The “From”, “To” and “Reply To” fields must contain accurate information so recipients know from whom the message originates and to where their response to it will go. Said simply, you must identify your business.
- Provide an Accurate Subject Line: The “Subject” field must contain information describing the nature of the email and it must be pertinent to the message. You can’t promise dancing kittens if the message is really about snaking clogged drains.
- Label the Message an Advertisement: The body of the message must tell recipients they are reading an advertisement. No pretending to be a long lost friend looking to hook them up with an amazing discovery you just found. There is an exception to this rule however. There is no need to make this disclosure if everyone on your mailing list has agreed in writing to accept advertisements from you.
- Stipulate a Physical Address: Even though you’re messaging over the ‘Net, you’re required to provide a standard postal address at which you can receive traditional mail. The address must be valid and it must be a mailbox you check on a regular basis.
- Allow Recipients to Opt-out: Every message must include an unsubscribe link to afford those who receive your messages an easy way to stop your transmissions. This typically takes the form of an “Unsubscribe” link at the bottom of the message. It must be readily discernable and you cannot make users jump through hoops to stop your messages.
- Fulfill Opt-out Requests in a Timely Fashion: Unsubscribe requests must be honored within 10 business days of receipt. This courtesy is to be provided free of charge. You are not allowed to ask for any personal information during this process, nor are you permitted to sell their email address to another company.
- Know What’s Being Done in your Name: In most cases, third party email marketing services are engaged to handle campaigns of this nature. This means you’ll leave compliance with these rules to an outside resource. However, you’re still held responsible for whatever actions they take. Before you turn your campaign over to a contractor, make sure they have a reputation for always operating within the law.
The Bottom Line
The best way to ensure success with an email campaign is to build your mailing list organically. That way, people on the receiving end have already agreed to hear from you and are more likely to respond to your entreaties. Yes, it takes longer to get your marketing effort up and running with this method, but the results are better and you’ll be less likely to irritate people.
Starting a Family Business? Here’s Why Business Cards are Important
Starting a family business is no mean feat. It is all the more pressing when you are building everything from scratch. Not only do you have to balance your family and work life in a manner that gives you peace, but you also need to tend to your new business like it’s another baby that you brought into this world.
Remember your business needs ample attention from you right from the get go if it is to reach the level of success that you aspire for it to achieve.
For that, you need to turn to branding.
Only with the proper image and branding can you ensure that your family business isn’t going to run into the ground – especially mere weeks after it spreads its small wings.
And one of the best ways to establish this branding for a budding family business is through utilizing business stationery such as business cards.
Why Use Business Cards for Your New Venture?
Everyone is aware that conventional tools such as business cards are quite easy to obtain, yet just as profound in their positive effects. That is one of the reasons why they are so widespread in their adoption and usage.
With vendors such as Basic Invite, you can order your business cards with an ease that was never available before.
Through Basic Invite’s online design tool, you can ensure to develop your business cards through a variety of designs. In fact, the vendor allows you to have a choice of over 180 different colors for each element of your card.
Needless to say, this gives you virtually unlimited options to design your family business’ branding image. This is what sets Basic Invite apart from other online business card providers.
And that’s not all, since you could enhance those designs with prime accents such as foil cards. As a design element that adds a touch of elegance to any card, these rose gold, gold and silver accents could elevate your branding to a whole new level.
Basic Invite also allows you to order custom samples, so you could order the designs in one sample card to see how it would actually turn out. This way, you can judge your card by holding it in your hands, and change any design elements that do not work for you.
This also saves you a large amount in costs. You do not have to order a bunch of cards on blind faith only to find out that you could have improved on that one element… and have to go through the whole procedure again.
If you don’t like how the sample has turned out, you can simply discard it and change it again. You could then repeat the sample process until you have reached the perfect card design.
But you are not limited to only create business cards through Basic Invite. You could also have additional business stationery options such as envelopes in over 40 different colors. This way, you could complete your professional image while being right at home.
Another feature that sets Basic Invite apart from other vendors is how it allows you to save your recipients’ mailing addresses through its address capturing service. By sharing one simple link through social media, you could have your potential customers sign up to your mailing lists. From there, you could print their addresses onto the envelopes exactly as they are provided.
If you want to order online business cards with all of these features, then don’t hesitate from reaching out to Basic Invite today.
Since the company is running a 15% off promotion with coupon code: 15FF51, this would be the perfect time to obtain your new business cards. Make sure to get them today!
Moms and the Side Hustle: Making Extra Money for the Family
Have you heard about mompreneurship? It’s a new trend in the world of entrepreneurship. Momtrepreneurs describes women who start or run their own company while also serving as a full-time parent. There’s no denying that balancing work and family obligations is extremely challenging. Heck, being a full-time mom is a major job all by itself. That said, the rise of technology is providing moms with more opportunities to earn money. Successful momtrepreneur stories are becoming more prevalent. Here are best practices for stay-at-home moms to earn extra money and become momtrepreneurs themselves.
Sell Sell Sell
If you have a knack for arts and crafts, there is a marketplace for you. In fact, you can sell your products on sites like Etsy, Ebay, Amazon Marketplace and Facebook. Think of creating and then selling products that suit the season. For example, summer is fast approaching and people will be outside. Have you ever thought to build your own bike and then sell it? Many people earn money by putting their hybrid bikes for sale. While there may be selling fees on certain sites, the pros heavily outweigh the cons – the cost of supplies are minimal, and you can work on a schedule that is convenient for you.
Share Your Skills
It’s time to take advantage of your talents and passions. Discover what they are and use them to make money. For example, if you are gifted at math, become a math tutor. Job sites frequently have postings for virtual tutors. Tutoring is also effective if you can advertise to fellow parents. You can help their kids and do it from the convenience of your own home. The same can be said for any number of skills. Are you good at piano? Guitar? Saxophone? If so, how about sharing your talents by offering music lessons to kids in the neighborhood or to classmates of your children? What about fashion? You can post tutorials on YouTube or begin a blog. If enough people visit your pages, businesses may advertise with you.
Whatever your side hustle, it’s important to sell yourself. You must have an online presence, as a quality website is essential for almost any type of business. If a person is seeking information, they are probably using the internet to find it. When they look for a service or product you offer, you need to show up in their search results and look professional. A website is often the first impression a company puts forth to potential customers. It’s imperative that first impression is a good one. Make sure your site is mobile-friendly, accurate, visually appealing and informative (location, contact information, hours of operation, etc.). Make sure to have active social media representation as well – this includes pages on Facebook, Instagram, Twitter and LinkedIn.
In addition to an online presence, market yourself with business cards. Your business card is your brand, serving as a showcase for you and your organization. A business card serves as a physical product that can meet real-word, face-to-face needs. It provides customers and contacts with something tangible that can be referenced later when they are thinking about products or services pertinent to your industry. You can get creative (double sided business cards) or stay traditional (classic business cards) but remember to design a piece that is identifiable, visually appealing and professional.
The rise of the internet has made it easier than ever to make money from home. You can earn extra cash by selling products, sharing your skills and marketing yourself. Ladies, it’s time to join the long list of successful momtrepreneurs.
According to Jess Munday, the founder of Custom Neon (global supplier of custom designed LED neon lights and signs) A massive tool to have in your arsenal, is belief. Believe in yourself and believe in your products. If you thinks it’s a good idea, it’s highly likely that someone else does to. So go for it!
Jess set up Custom Neon, (formerly Neon Collective) whilst she was on maternity leave. From looking to purchase a custom sign for her son, Jess is now at the helm of a global business, that now has offices in Australia, USA and the UK!