Connect with us

Small Business Resources

Five Not-so-Obvious Catalysts for Business Growth

Published

on

Spread the love

How does your small business generate more sales? Marketing initiatives? Sales incentives? Referrals? Cold calls? All of the above? While each of those tactics play an important role in any business growth model, as a small business owner, there are some other not-so-obvious ways to increase your sales and expand your market. Check out these five catalysts for business growth – creative ways to grow your market presence in your local community and ultimately increase your sales. Don’t overlook the value in stepping outside of your office and into your back yard. As a small business owner, it can be any one of these unique approaches that might ignite the fire that blasts your business into the marketplace.

1. Engage: Join local small business groups. Whether it’s your local Chamber of Commerce or a more casual setting, actively participate in your community by facilitating relationships with like-minded folks. Developing a “tribe” of supporters in your back yard can serve many purposes. They can help spread awareness by word of mouth, offer pointed advice and experiences, and empathize with the struggles of small business. Stay motivated with the help of others and show genuine interest in their endeavors and they’ll be sure to return the favor.

Creative Catalysts for Small Business Growth

2. Research: Pay attention to your local market. What are other business owners doing? Are they successful? Any recent failures that you could learn from? Acknowledging your competition is healthy and can help you gauge where you might be missing the mark. Read local newspapers and business blogs. See how your community reacts to certain strategies by watching and learning from established business owners.

3. Learn: Attend local conferences or seminars. Stay up to date with regional events and explore leadership programs. Any opportunity to hear words of wisdom from those who have gone before you is a sure-fire way to be sure you are always challenging yourself in new ways. You can also make great connections with other attendees. Be sure to follow up on new introductions with a proactive phone call or email. Don’t let the opportunity die when the conference is over.

Creative Catalysts for Small Business Growth

4. Volunteer: Showing value for your community and marketplace by giving back is a wonderful way to establish your presence as a company that cares. Making an effort to serve others instead of selling others shows your client base that you know it’s not “all about you” and you general care and want to meet their needs. Beyond meeting local people in need, other volunteers and the good feeling that comes from helping others, you are developing respect and admiration for yourself and your business.

5. Socialize:  Make an effort to make friends everywhere you go. Whether they are in your target market or not, you never know when a friendship will pay off in a referral or positive recommendation. Develop genuine relationships, be approachable, smile and laugh. If your market consists of business owners who love to kick back and hit the golf course on their free time, make it a point to play a round with new people once a week. Chat people up in the doctor’s office, coffee shop, supermarket. Be happy and share that happiness with others. A social business owner is a successful business owner. Engage people because they are human, not because they are prospects. Wait for them to ask about your business. Treat them with genuine interest and authentic interest.

Creative Catalysts for Small Business Growth

These simple catalysts for business growth often go overlooked, especially in the frenzy of trying to get a business off the ground. Be diligent about setting aside time to slow down and focus outward. After all, your small business isn’t about you. You’re providing some service or meeting some need for someone else. Take the time to look outside your door and engage what’s right in your back yard. Your key to success might be right there and you don’t even know them yet!

Continue Reading
22 Comments

22 Comments

  1. Kindra

    December 8, 2017 at 7:43 am

    Algunas además de esto con frases para meditar.

  2. CBD Lotion

    December 12, 2017 at 9:06 am

    Whats up this is somewhat of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding expertise so I wanted to
    get advice from someone with experience. Any help would be enormously appreciated!

  3. dog fence

    December 23, 2017 at 6:00 am

    Really no matter if someone doesn’t understand afterward its up to other people
    that they will assist, so here it happens.

  4. royal road l latest updates

    January 3, 2018 at 8:27 am

    Looking for a job with good salary seems to get a had
    task nowadays. The readers of the blog must be interestyed in the field oof know-how of the blog.
    The informal form of your site gives Internet consumers to be
    able to familiarize yourself with those who are behind the business better, rendering it easier
    to enable them too trust you and put money into your site.

  5. cool new gadgets

    January 14, 2018 at 11:24 pm

    You can also find information about other gadget by looking for websites.
    They’re Easy To Use While spy gadets might appear hi-tech and tough to use, they’ve got become a lot more simple to use over thee years.
    Automatic cann and jar opener really are a practical addition for a own kitchen equipment.

  6. technology jobs news

    February 24, 2018 at 11:58 am

    Some of the besst mainstream neews outlets available
    also provide excellent technology newas departments, as well.
    If you wish to watch the match by sitting inn
    your own home, then you can certainly watch
    it over television. If you are goinng being storing a
    great deal of media, yoou wipl need a bigger one.

  7. Adrian Morrison

    April 10, 2018 at 12:49 am

    The eCom Success Academy is in its matchless league.

  8. Jewell

    May 8, 2018 at 1:34 pm

    Nice weblog right here! Also your web site so much up fast!
    What host are you the usage of? Can I get your affiliate link to your host?
    I desire my site loaded up as quickly as yours lol

  9. Cody

    May 17, 2018 at 2:49 am

    Very good article. I’m dealing with some of these
    issues as well..

  10. provide mortgage loans

    May 23, 2018 at 6:59 pm

    What’s Takіng place i’m neew to this, I stumbled uрon this I havee found
    It absolutely useful and iit has helped me out loads.

    I hope to contribute & aid other custоmers like its aided me.

    Great job.

  11. c computers upper james

    June 4, 2018 at 4:03 am

    If your tch support vendor is directing one to download Linux OS as ISO file, be sure
    you popssess a fast web conection inside your system. The Billing Process
    – You are in the consulting industry and you also would be wise to feel that you might
    be currently operational being a computer consultant and not just performing
    IT jobs as a career. People have tis information abgout you whenever you visit certain websites where they track their user’s activities.

  12. tarotista del amor

    June 10, 2018 at 1:57 am

    I am genuinely pleased to read this website posts which contains tons off valuable information, thanks for providing these kinds of data.

  13. Videncia Sin preguntas

    June 14, 2018 at 6:44 pm

    Having read thhis I believed it was really informative. I appreciate you finding the time and effort to put this content together.

    I once again find myself spending way too much time botyh reading and leavijg comments.
    But so what, it waas still worthwhile!

  14. www.facebook.com

    June 28, 2018 at 2:58 am

    Michael Shih is the founder of Print Profits.

  15. amazon prime student price uk

    September 22, 2018 at 7:26 am

    Strategies and supplies will cause the scholar.

  16. Creditpay

    October 1, 2018 at 4:37 pm

    It’s amazing to pay a vіsit tthis website and
    reading the views oof all friends concerning this paragraph, while I am also keen of getting familiarity.

  17. hotmail

    October 4, 2018 at 3:37 pm

    Hello, i tһink that i noticed you visited my
    web site so і came to ?go back the want?.I am trying to to find things to improve mү web site!I guess its good
    enough to make use of a few of yoᥙr ideas!!

  18. https://graetreport.com/

    October 18, 2018 at 6:53 am

    No time a lot better than now, because tourism, that is
    widely considerd to be the worlds largest single industry.
    Once you learn howw to accept aand study on your mistake, you may not reprat them
    again. You cannot improve your genetics, or your age however, you definitely are in control of your lifestyle.

  19. https://myspace.com/bergerlundsgaard1

    December 12, 2018 at 5:08 pm

    You may shoes this approximately discover that the in-game
    time clock not works or even that your spare records is actually gone.

  20. Steve Clayton

    January 24, 2019 at 3:44 am

    I consider Profits is for internet entrepreneurs solely.

  21. hosting jsp

    February 25, 2019 at 8:35 pm

    With the emergence off hosting companies, people now can have their own websites very easily without learning aany
    complicated code or employing programmers. Hosts offering unlimited disk space and bandwidth generally “oversell” their servers.
    Youu see, you mayy still find several consideratioons you should know about
    this system such as the following:1.

  22. partnership to success bonus

    March 31, 2019 at 11:55 pm

    And partnership, and protability.

Leave a Reply

Your email address will not be published. Required fields are marked *

Small Business Resources

What Kind of Business Partner Are You?

Published

on

What Type of Business Partner Are You?
Spread the love

If there is anything I’ve learned as a small business owner, it’s that choosing the right business partner can make or break you. I managed my business alone for years, and as a self-professed perfectionist and avowed control freak, the idea of bringing someone else into the inner circle of my multi-tasking crazy world…that was a big shift from my comfort zone to say the very least. After watching the rise and fall of many small business partnerships in my industry, deciding to place my future in the hands of another person was more terrifying than anything else.

Simply put, there just comes a time when you must take a leap of faith to accomplish more than you could alone. Choosing the right business partner goes so far beyond friendship. It’s a personality quiz, a social experiment, a financial storm and a character integration all rolled into one legally land-locked marriage. The keystone to professional partnership wedded bliss is identifying what type of business partner you are and what type of partner you are looking for. Once you grasp your own style, you can then choose wisely to make sure your business partner is a perfect match and meets your mutually beneficial needs.

What Type of Business Partner Are You?

What kind of business partner are you? Do you hold several positions in your business relationship?

The Squirrel: Distracted by even the tiniest of sparkly objects, do you easily drift off task and switch focus every time a new idea pops into your head? Extremely creative, is it hard to reign your excitement in when it comes time to do the dirty work?

The Silent Ninja: Are you a behind-the-scenes powerhouse? Maybe you’re not the face of the business, but you are most definitely worth your weight in gold. Are you the “man behind the curtain”?

The Doer: Do you find yourself the first to tackle the heavy lifting? When it comes to the tough stuff, are you ready to pull up your sleeves and dig in to get things done?

The Delegator: Lacking in the handyman “know-how,” do you excel in delegating tasks to those people in your life with the appropriate talents to complete projects? Sometimes wrongly perceived as the last to volunteer, are you really just acknowledging that you are not the best person for a particular job?

The Booking Queen: Are you a lover of all things order? When it comes to keeping the books, managing contracts, the legal mumbo jumbo and all else paperwork-related, are you on cloud nine in your little organized corner of the world?

The Control Freak: Overly anxious, with your bottle of Zoloft always within reach, do you struggle to delegate even the simplest of tasks? Even with the hours in the day waning away, are you the ever-present “yes” man who takes on more than you can chew?

The Dreamer: Always raising the bar and fantasizing about the next step in your adventure, is life one constant daydream of where you could be if only…? Do you carry hope close to your heart and believe all things are possible?

The Logic Lover: Are you the “Debbie Downer” that marries every decision with a laundry list of logic and what-ifs? Do you count on common sense and street smarts to dictate your perspective and motivate business decisions that are very calculated and coordinated?

The Leap-First, Ask Later: Do you leap off the cliff and build your wings on the way down? Sometimes seen as reckless, do you rely on your confidence and commitment to getting things done to carry you through when the going gets tough?

The Micromanager: Verbal affirmations just don’t do it for you. You need to see the proof in the pudding. Are you always leaning over your partner’s shoulder to double-check their work?

The Tortoise: Always cautious, taking your time to make even the tiniest of decisions, do other people get frustrated by what they perceive to be your incapacity to commit?

The Shake it Off: The ever-present positive thinker, can you shake off setbacks with a smile and encourage the world that tomorrow is another day? Do you see every failure as a learning opportunity?

The Apocalyptic Worry Wort: Are you the conspiracy theorist who sees failure lurking around every corner? Do small setbacks trip up your confidence and leave you sleepless and stressed?

The By-the-Book: Are you City Hall’s best friend? Do you have every rule, every regulation and every professional guideline at the ready to reference at every planning session?

The Even Keel: The calm in the storm, do you find yourself speaking peace and order into anxiety and panic? Do setbacks serve as speed bumps and road blocks as opportunities to evaluate and excel?

The Personality: The face of the business, are you loud and proud? Always ready for a party and a networking rock star, are you the social butterfly of your biz?

The Wallflower: Content to work hard and work long, do you shy away from public events and celebrations, much preferring to keep your head in the books and fly solo?

Many of these sound negative and stack up more as weaknesses and shortcomings than professional strengths. The reality is that a business partnership needs a little bit of every, single one of these. Everyone has to be able to give and take, be front and center or behind the scenes, as needed, without hesitation or ill will. Taking the time to define your work ethic and style, being fully transparent with the good, bad and ugly, allows you the clarity to choose the well-balanced mate. Even more importantly, it helps you to identify which relationships do not hold your future success in their confident grasp. For example, two squirrels would never get anything done! But one squirrel could come up with a fabulous idea, knowing that the logic lover will grab it and develop the efficient workflow needed to make it happen. The even keel keeps the worry wort at peace, while the personality shines on the social networking front when the wallflower is plugging away behind the scenes.

What Type of Business Partner Are You?

When choosing your business partner, you must consider all aspects of that person. The most beloved friend will make a poor business partner if they can’t be counted on to complete important tasks. And maybe your quiet coworker doesn’t strike you off hand as a good fit in the party arena, but you know they can manage multiple projects without getting anxious. The perfect business partner is a balance of your strengths and weaknesses. You fill each other’s gaps. You are both stronger together than apart. You know you’ve found the right business partner when they instinctively fall into a routine that compliments your individual skills and counterbalances your shortcomings.

A business partnership can take the cake even above a marriage. While your spouse is the love of your life and the ultimate priority, we all know that it’s our professional environment that gets most of the hours in our week. Just like that job you hated as a teenager, the wrong business partner can be excruciating for you both and ultimately, for your clients. Take your time, be honest, don’t do anyone any favors and thoughtfully select your counterpart. Be true to yourself and let them shine where they are at. Choose wisely and rock the business world!

i n t o x i c a t e

Continue Reading

Blogging Resources

Social Media Scheduling 101: The Basics

Published

on

Social Media Scheduling | The Very Basics
Spread the love

Why is social media scheduling important? 

Today’s culture, both personally and professionally, is driven by real time transparency. There are any of a million ways that we can interact with the world and share our life journeys, which has been the doorway to maintaining friendships, keeping family from afar close and celebrating life with like-minded individuals. But on the other hand, every time that phone blips that a new message has popped up, we’re driven by madness to look. It’s exhausting!!!! And ultimately incredibly time consuming. As a small business owner, the drive to build a following can be intoxicating and the pressure to be available to your clients 24/7 is crippling. How do you actually “do” your business if you’re always distracted by social media? Social media scheduling is the very best way to continue to curate and share content with your audience, while allowing yourself to focus on higher priorities in your personal and professional life.

If I schedule social media am I lying to my followers by “pretending” to be online when I’m not?

Any way that you can automate your workflow to save time and develop a routine, you are being true to yourself, your clients and most importantly, your family. The key is to appear to be accessible during high traffic times, but not actually be sitting there glued to your phone or computer hanging on every word uttered to the social media gods. Social media scheduling allows us to cater to multiple audiences at their individual peek times, gives us the opportunity to stay active and engaged while on the go and makes sure we have time to focus on what really counts.

Social Media Scheduling | The Very Basics

Where do I start?

I have two go-to programs that can work for even the most basic new learners (and have lots of advanced features for those in the know). And bonus…they’re FREE! What we’re moving towards is organized strategy. Social media scheduling allows you to develop a marketing strategy for your business and then execute it. You simple couldn’t do that properly on the fly and would get lost in the weeds. These next two tools can help put you on the path to a social media presence that translates to growth and long-term sustainability.

If you’re just digging into the social media behemoth, let’s put a simple tool to work for you while you get your bearings. Similar to how Instagram can cross post to Twitter and Facebook, Friends + Me can take your Google Plus posts and push them to several other platforms. I personally post to Google + and it carries over to Facebook, Twitter and LinkedIn. One action = 4 social media networks.

I’ll admit, this tool can be visually tricky and take a little getting used to if you’re heavy handed with links and tags. Once you get comfortable with how your posts will appear in the different feeds, you’ll tailor your original content to work across the board. It’s a fantastic way to save time by not having to manually cross-pollinate your content to each and every platform individually. It’s a great way for new learners to “phone it in” while you up your social media knowledge and a stellar way for a seasoned social media vet to knock out a task list for simple content shares.

fplus

Hootsuite is the other tool I rely heavily on. In short, it’s a one-stop shop for me to manage all of my profiles on the various platforms that I use. In its most basic form, I schedule all Twitter activity (content sharing) in here or via their Hootlet (content curating).  I can tell you it’s really the Hootlet that is life changing. This little plugin is ridiculously awesome. It allows me to wrap up items of interest in a nice little box with a beautiful little bow instantly and schedule directly from my point of interest. I can open it up from any source and schedule a tweet/share from any of my accounts instantaneously without having to copy/paste links or images into Hootsuite itself. That save of a few clicks is amazing!!!

hootlet

Here’s a snap shot of my actual Hootsuite dashboard (Don’t freak out! I have a million accounts!):
hootsuite
I am able to jump in between accounts and platforms with the click of a tab, and I can schedule posts from the top bar to any of my accounts with just a few clicks. Admittedly, I pay for the Pro version because I work the account with my business partner and I am in love with the bulk tweet upload feature (I can schedule 350 tweets at once just by uploading a simple Excel file!). Instead of having 15 different internet tabs open for each of my feeds and profiles, I can have one program open that allows me to move among them without having to constantly sign in and out depending on which profile I want to use. Again, the goal is to save time by reducing clicks and hops all over the internet and to streamline your visibility to the information that matters most to you. Here are the profiles my business partner and I manage either completely or to some degree on Hootsuite:

 

– Twitter (8 different profiles)
– Google Plus (2 business profiles)
– Facebook (4 business pages and 1 personal profile)
– Facebook groups (2 community groups)
– Instagram (3 profiles)
– Stumble Upon (1 profile)
– LinkedIn (1 profile)

 

Can you imagine if I had to sign in and out of each of these accounts at various parts of my day in order to engage on all platforms?

 

So. How does this ultimately save time? Have I just traded time spent manually posting for time spent scheduling automation? The key here is to carve out time and stick to it. Don’t be scheduling all day! It defeats the purpose. Here are some quick rules to keep in mind:

  • Set a specific day each week (or even an hour each morning/night if that’s better for you) that is devoted to scheduling the next weeks’/days’ tweets/posts/etc. Make that a calendar time in your routine. Stick to it! I do all of my scheduling first thing in the morning. That way my social media profiles are working in the background while I am completing my normal business day and any activity can just be responsive.
  • Commit to a time each evening that the phone/computer gets put away. For example, clients at The Studio now know that our business booking hours are Monday – Friday from 8AM – 5PM. If they email us during that time, they expect a response. But if they email outside of that time, they know they’ll hear from us during the next business day. We’ve educated them and we’re training ourselves. Now, when that email dings with a new inquiry, I don’t look at it if it’s after hours. They know, and I know it will be there tomorrow.
  • Give yourself a break! Cut yourself some slack! It’s ok to take a break from time to time on social media. It’s ok to not post every meal, every night out, every stylish outfit. Let go of the pressure to perform. Focus on enjoying the interactions with people and sharing your heart. You’ll find it not only comes more naturally, but more purposefully. Be IN your life. 

Pin this to your Small Business Tips & Tricks Board or your Blogging Resources Board! Don’t have one? Follow me!

Did you like this post? Check out How to Create Hyper-Linked Email Signatures in Gmail!

gmail

 

Continue Reading

Blogging Resources

IBA Blog Conference – October 12-17, 2015

Published

on

IBA Blog Conference
Spread the love

Mark your calendars!!! I have some very exciting news to share!!! The International Bloggers Association is hosting their very first IBA blog conference! The IBA Network-a-thon will be hosted online October 12th – 15th. Yup, that’s right! A virtual conference! You don’t have to worry about travel expenses, child care, vacation time or anything! Just you, me, the IBA, our computers and some amazingly awesome Google Plus Hangouts.

International Bloggers Association | Chaos & Kiddos: Mommy's Survival Guide

Want to hear the very best news? The IBA blog conference is SUPER affordable. Only $10 for your ticket! Even more exciting? Use the code KATY to receive a special Chaos & Kiddos discount! You’ll get $5 off. 50% off! At that price, there’s no reason to miss out on what will be a fun week of networking, learning and blog sharing. The IBA blog conference will be a great opportunity to discover your tribe of blog supporters, learn new tips and tricks, and dig into blogging professionally. Don’t miss out! $5 is less than a cup of Starbucks coffee! Woot! Click on the big IBA right below or click on “Buy this on Selz” to grab your 50% off discount ticket now! Don’t forget to use the code KATY! See you in October!

iba-logo-square

IBA Blogging Conference | Discount Code

Buy this on Selz
Selz powering ecommerce websites

Continue Reading