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6 Ways Social Media Can Build your Business Email Subscribers

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Customer outreach is a challenging but rewarding endeavor. You need as many emails as possible. These emails should be from people who have better chances of buying your products. Emailing blindly may not give you the results you need. This is especially so if you plan to gather your emails from social media platforms like Facebook, Twitter, and LinkedIn. Social media has a lot of potential customers but also a lot of idlers. Millions of people worldwide use social media daily. Hundreds of thousands use it as a business communication tool. Thousands are interested in the products you sell. If you can have emails of several users from this group, you stand a better chance of increasing your clients base a hundredfold. Sales will then increase within a short period. Clients in social media are known to share their knowledge very aggressively. Track social media shares so that you can know where you stand.

Here are seven easy and rewarding ways to gather thousands of email subscribers from social media.

1 Offer the much-needed solutions, but with a string attached

Maybe you have once searched from the internet for essential information for your business, only to be requested to sign up to access it. This is a common tactic used to mine emails from visitors. You can use it to increase your mailing list. For example, you can offer premium content but request visitors to sign up to have it. The content must be valuable enough for the visitor to agree to sign up. Everyone knows there is nothing free online, or anywhere else.

2 Use Ads to entice clients

Cheap Ads can be a great way to gather emails from potential customers on social media. Make appealing Ads and place them strategically where they can be accessed by your visitors. Promise heaven but just before you deliver, request the visitors to use his email to sign up. This works best for Facebook, but you can also try it out on Twitter, Google Plus, and LinkedIn.

3 Use sign up button

In all your social media platforms, users sign up buttons and direct them to the page you want your visitors to put their contact information. Write mouth-watering titles and just below them request visitors to sign up and leave and their email addresses. Be sure to deliver what you have promised.

4 Use contests

People like challenges. Organize exciting contests among your visitors on all social media platforms. Offer the best product you have as a reward for the winner. Find good bait, for it will be the reason why they will enter the contest. Promote your contest well to get as many participants as possible. You can, for example, offer the reward to the fifteenth customer to post his picture with any of your products. Many people will be interested in such contests, and you can mine their email addresses by requiring them to sign up. Do not forget to explain to them that you will be using their email addresses for your campaigns.

5 Offer free eBooks

In course of time, you may have written a dozen of eBooks. Instead of letting them sit and gather ‘e-dust,’ why don’t you give them away? Offer them in your social media platforms. Let all interested visitors have them as long as they will leave their email addresses.

6 Be aggressive in email opt-ins

Let anyone who mentions you on Facebook, or follows you on Twitter be on your mailing list. You can easily get their addresses and invite them to sign up for your email updates. They will be happy to be hearing from you directly than searching for you in social media.

Although the more prolonged the mailing list, the better for your company, where you get those email addresses will determine the actual number of clients, who will eventually buy your product. Emails mined from social media are highly valued because people on social media are good spenders and they can advertise your products more. Increasing your social media email list is a sure way to increase sales. Be on the forefront otherwise; you will be left behind.

Hey all! Big thanks to Katy Blevins for handing over the reins to me at the end of 2017 to fulfill my new years resolution to write...often! Based in Miami, you can find me blogging about family life as a mother of two young kids. But i'll also continue the Chaos and Kiddos theme of business, fashion, parenting, product reviews, and...well, I could go on and on.

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Business

Which Clover Station To Use for Small Business?

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Depending on what type of business you run, you may have been having a little trouble deciding what kind of payment processing system you should upgrade to. Figuring out exactly which one is best for your situation may seem a bit confusing since there are so many options available to replace the old stationary cash register model.

Clover Station is one popular option available with credit card processing service from Merchant Account Solutions that offers you different configurations depending on what type of business you operate. Here is a quick rundown on the available systems.

Clover Station 

For a traditional type store setting with a twist, you may find Clover Station best fits your needs. The Android tablet-based system is stationary but features a swiveling stand to allow customers interaction with the screen. 

Clover Mini

If you are tight on space, but you still the capabilities of a full-featured payment system, consider the Clover Mini. The Clover Mini has a small footprint but still sports a large screen and the same intuitive interface as the larger Clover Station system. It comes ready to accept all forms of payment types.

 Clover Flex 

Clover Flex lets your POS move to serve your customer better. Give them the convenience of checking out anywhere in your store. You also have the freedom to take your POS with you as you perform residential services.

Take the Plunge

Regardless of size, all Clover Station systems from Merchant Account Solutions come ready to go to work taking payments and tracking your key metrics. The power of integrating Cloud-based software into your operation will revolutionize your business by letting you see your information anytime from anywhere. A plethora of apps from the Clover App Marketplace will help you effortlessly customize the service you provide.

Prefer the iOS Apple interface? Try the Revel POS System for the same functionality on a more familiar feeling device.

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Business

What Do I Need to File When Starting a Business?

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Starting a new business can be an exciting time in someone’s life but it can be even
more stressful as you begin dealing with paperwork for things such as taxes. When
starting a new business there are several licenses that one must obtain but a very
important thing to get is an employer identification number or an EIN number. This is a
way for the Internal Revenue Services or IRS to keep track of your business for tax
purposes. It is how they can identify your business as a legal entity. When starting a
new business, you must first decide what entity you should file under such as:

 Sole Proprietor/Individual
 Corporation, S-Corporation, and Personal Service Corporation
 Limited Liability Company
 Partnership
 Estate
 Non-Profit
 Church Controlled Organization

After deciding which entity, you should file under, you can then apply for your employer
identification number, also referred to as a FEIN. To bypass dealing directly with the
IRS, you can use the website IRS-EIN-Tax-ID.com to file for your tax identification
number. They have broken the sometimes-confusing process into three simple steps.

1. Select Entity
2. Enter Information
3. Review and Submit

When you begin the filing process, they have agents that will help you with the filling
and processing. They have extensive knowledge that they will use to answer any
questions you may have. This ensures that all the information you are submitting is
correct and the application will not be denied. After applying, you will receive your EIN
number the same day, typically within an hour as long as it was filled during business
hours. It will come via email and will be formatted 12-3456789, which is similar to a
social security number. Filling through this website is much faster and helps you start
your business up sooner rather than later.

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Business

Back to school self-care tips for mom

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Tell me it’s not true! School has already begun?

These are the thoughts of millions of moms around the world, as they enter into the first few weeks of the school year.

Are you prepared? Do you know what you need to do to stay at the top of your game as a mom with kids in school?

For the past 28 years, number one best-selling author, counselor and life coach David Essel has been helping millions upon millions of people every year get into the practice of self-care, and moms, you might need this more than anyone.

Below, David talks about the six key self care tips, they can help you keep sane, during the school year.

Almost 20 years ago, I worked with my first mom who was having a serious anxiety attack 30 days into the school year.

She was nervous and anxious, because one of her children was going into first grade, and the other child was going to high school… Two daunting experiences for most children in their lifetime.

And she was really feeling their anxiety, and her own.

So, we sat down, over the period of several months, and went over all the most important self care tips that she needed to be following in order to be at her best.

The problem is that she wasn’t doing any of them, and actually felt guilty and filled with shame that she was looking at taking time for herself when she really needed to be putting all of her free time into her children and family.

But she was wrong.

Many women, many moms are wrong when it comes to the amount of time they put into their own self-care versus that of their children and family.

Below, are the six most important key self care tips for all moms to follow, when you have children in school:

Number one. Exercise. I know, I know, I know. You have no time.

Nonsense.

Everyone has time to exercise, it’s whether you want to make it a priority or not.

Exercise of any type releases endorphins in the brain, feel good chemicals, anti-depressant chemicals, that can keep your mood elevated even when you’re going through the stressful experiences that your children are.

What type of exercises is best? The answer to this question is really easy: the type of exercise you’ll do on a regular basis. That’s it. No secrets. That’s it.

So, if you’re into yoga, Pilates, running, weight training, Zumba classes… I could care less what you’re into, just get engaged in the activity 3 to 4 days a week at minimal.

Do you hate all of the above?

Then walk dammit. I’m laughing as I write that, don’t take it personally, it’s just the truth.

No excuses when it comes to exercise. If you want to walk, or that’s the only thing you’ll do, 30 minutes a day minimal, seven days a week is what you need to try to say sane in this world.

Number two.   Stay in close touch with your children’s teachers. Don’t be a nag, but I recommend at least every two weeks to touch base and ask their teachers about your children’s behavior, performance, effort and the end result of their work.

Now for the millions of teachers out there that are also moms that are reading this, you’re probably going to be pissed off at me right now because I’m recommending parents to stay close in touch with you.

It’s OK that you’re irritated with me, but I can tell you from experience, that the very best thing a parent can do is to be in close contact with the only other person that has her children more than she does on a daily basis: teachers.

Number three.  Eat every 3 to 4 hours. Your energy levels, which is tied 100% into your blood sugar levels, need to be elevated throughout the day in order to reduce the chances of irritability, impatience, yelling… At the simplest thing that your children do.

We have found with all of our clients, when they eat every 3 to 4 hours a combination of protein and vegetables or a small amount of fruit, that they dramatically decrease their irrational reactions to the children’s behavior before and or after school. Never, ever, ever skip meals. Every 3 to 4 hours, eat something healthy.

Number four.  Remember, your children are children. I don’t care if they’re six, or 16, they’re kids.

Recently, one of my clients with a 14-year-old child, a young girl, snuck out of the house when she had a sleepover, got in a car full of boys, and they went on a joy ride at midnight.

Everyone was safe, no one got hurt, and when her daughter came back to the house she was filled with guilt and shame for breaking the rule surrounding not leaving the house during a sleepover.

Many parents would absolutely flip out, ground their children for six months or do some other outrageous rages disciplinary action… Because they’re being freaking children.

The role of the child, as they age, is to learn to become independent. To live on their own. To make their own decisions. And guess what mom and dad? They’re going to make mistakes.

If you were the perfect child, good for you, but that’s not normal. Most children will try to push boundaries and territories and we must be firm, without being ridiculous.

My client, recommended when she talked to her former husband, that they take away her privilege for sleepovers for several weeks, and get her involved in community action, whether it’s picking up trash on the side of the road or some kind of service… Which I told her was a brilliant move.

Her husband? He didn’t see it that way. He wanted to be the big bad Wolf. He wanted to go after and beat the hell out of the boys in the car. He wanted to take away her phone and ground her for months. He was being a bully, I’m sorry I’m just gonna call it the way it is.

If you can’t sit down and talk with your children, with a consequence yes, and not bully them and berate them and beat them down, you suck as a parent.

Please get into counseling with someone who can teach you How to be a reasonable adult. If this irritates you, you need a lot of counseling.

And if you really think I’m wrong? Hire me for eight weeks, I’ll work with you one on one and teach you how to be a phenomenal, loving, boundary setting parent… Something this world needs more of.

Number five.   relaxation techniques. Get involved with meditation, deep breathing, you can go and google my relaxation video on YouTube, a brief meditation, and do it every day.

It doesn’t matter if it’s four minutes a day or 30 minutes a day, get into the habit of doing breathing or meditation exercises. I recommend guided breathing or guided meditation, so you don’t have to try to do something that is so foreign for most of us.

This will lower your anxiety, decrease a percentage of depression, boost immune system functioning and much more.

Number six.  Journal every day. Right about the great things your kids are doing, and the challenges they’re offering you. Balance your writing. But get it out of your head on paper, and then you can actually share that with a counselor, minister, priest or life coach if you run into serious parenting issues.

Over the last almost 30 years, I’ve worked with children as low as 10 years of age who are filled with either anxiety or anger all the way up to 18 years of age as they were preparing to leave high school and go on their own… Struggling with alcohol, drugs, peer pressure and more.

There’s a darn good chance as a parent you’re going to need a support system outside of friends and family, once again a counselor, therapist or a life coach could be a saving adjunct, or tool, to your parenting experiences.

Over the last 40 years, I have had the greatest opportunity in the world, to learn how to be a parent to four different children.

A role model. At first, I was overly demanding, yes, I was a bully, and that was in 1980.

Recently, three years ago, I became the male role model for a beautiful 10-year-old little girl who now is 13 1/2, who never had a consistent, loving, caring, male role model… And it is been the most incredible experience for both of us.

But hold on Sally! That doesn’t mean it’s been easy. I’ve had to use incredible patience, outrageous communication skills, and allow her to grow at her rate… Not my rate.

Think about that as a parent.    I know, by following the above six tips, you can rock your own world, and become the parent that maybe you’ve always wanted to have in life.

(more…)

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